Guinness had set a launch date in Japan. The Japanese version had to release soon after the English version. It would take more than a year for a single translator to complete this >200,000-word book translation. However, Ulatus was given the challenge of translating the entire book in only One Month!
The book covers a number of record-breaking facts and achievements. One of its vital characteristics is the sheer amount of numbers. Translation of BIG numbers such as “million,” “billion,” and “trillion” calls for extreme focus and care. Even the most seasoned translator can falter here because of the difference in the English and Japanese numeral systems. Any incorrect number or mistranslation would have severe repercussions and adversely affect the reputation of the Guinness brand.
We ensured all 14 translators worked in tandem and used common terminology and expressions wherever possible. We made a Translation Glossary for all common terms. All translators followed the glossary religiously as well as added new terms to the list.
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